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The practice of optimizing a website to rank higher in search engine results pages (SERPs) and attract organic traffic.
Search Engine Optimization encompasses technical improvements (site speed, mobile-friendliness, structured data), content creation (blog posts, landing pages, product descriptions), and authority building (backlinks, brand mentions) to improve a website's visibility in Google and other search engines. Modern SEO also includes optimization for AI search engines like ChatGPT and Perplexity.
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