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The process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up, or filling out a form.
Conversion Rate Optimization uses data analysis, user behavior tracking, A/B testing, and UX improvements to remove friction from the customer journey. Common CRO techniques include optimizing landing page layouts, improving call-to-action buttons, simplifying forms, adding social proof, and personalizing content based on visitor segments.
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